When customers search for services locally who will they find? Local NAP Listing and Ranking will put you first in the search.
1. What does NAP mean?
Name Address and Place. Commonly known as NAP. They are a confirmation of your business’s name, address, and phone number. As such, Google gets a greater extent of approval from their search spiders that your business is genuine and that your NAP is exact and correct.
2. Why are NAP listings so important ?
Local SEO (Search Engine Optimization) is a reliable and successful approach to showcase your business on the web. It enables organisations to advance their services to clients at the correct time they’re searching for them on mobile web or desktop. Accomplished through an assortment of strategies, some of which contrast incredibly from standard SEO.
Every small business owner is using some means to get to the first page on Google. Using Google Citations is an essential component to get your listings higher. In this article, we clarify what Google citations are and why you need them to get in your local search results. The name, address and telephone number of your business, as Google sees it recorded over the Internet, is a Citation.
3. What is a Google NAP citation and how do I get it for my business?
Google offers a service called My Google Business Page(GMB) You might register your business on this service. Doing this puts your business on the google map, When a potential customer in your area searches for the service that you provide, Google may pull your business info and display this in the local 3pack(if you qualify).
If your listing is complete on the GMB then if someone searches your business name on google maps your business will show up for sure no question about that. The info you require to complete your GMB page requires.
-Your business name
-Your business type ( industry )
-The premises address
-Hours of operation
-The main phone number
-Link to your website
-Photos of your business. The first photo should be of the building where your office or shop is located. The logic behind this is simple when someone is standing in the street with your listing open on google maps. They should see the same building as the photo on the listing. Making it easy for them to find your business.
4. How do I get a general NAP citation?
Before diving into this topic in all of its depth, we must discuss the organization. You need to keep track of all of your citations and their URLs. The best way to do this is to create an Excel spreadsheet and update it whenever a new one comes up. This means listings in local directories or any other place that references back to our business as an example. If you wrote a guest post for a blog it is good practice to add your address as it is captured on the My Google business page, at the bottom of your guest post. Every one of these page links that have your Nap details on needs to be logged on the excel sheet. Why? Well. let’s say for example your telephone number changes. Then best practice would be to go back to all these links and change the telephone number. The day you need to do that. It’s really handy to have a sheet with all the links where your NAP is listed.
Now, Google doesn’t rank every citation the same for obvious reasons, and it favours some pages over others. This depends from industry to industry but your goal should be to get as many citations as you possibly can. Keep in mind that you should start with getting consistent NAP info on the pages that Google uses the most in relation to your industry. Furthermore, there are many free places where you can get citations and when starting out, feel free to use them. But, always bear in mind to stay away from paid directories which charge for listings. Organic listings are the most important in this digital age. These are some places that you would like to take a look at when you want to do free listings.
Finally, make sure that every web page that you create has your businesses NAP info exactly the way it is. Try to include all of the information on every page because Google will pull every page that has an accurate NAP and award you a citation in return.
5. Why is general NAP listing important?
You’ve probably come across the term backlinks and how important they are to get your rankings high on Google’s organic search results. In case you haven’t. a backlink is some other high authority or general page that belongs to another business, which is linking back to your website either through a guest post or a featured article. If you get a lot of backlinks by using keywords, you can accomplish your goal of higher rankings without much of a stretch. Even if your page optimization isn’t phenomenal, Google will see a backlink as a vote in favour of your site by another website. It is really important to have the correct NAP listings on every one of these citations.
6. How is this different from Backlinks?
First of all, backlinks are links that link back to your page. Secondly, citations are mentions of your name, address, and phone number. This is the key difference between these two. The more reliable NAP data Google finds about you, the more they will believe that you are a real business in your specific industry and location.
The primary concern is that there are many GMB Spammers and Google doesn’t believe you are the real deal because you have inconsistent NAP data wherever you are listed. The most common trust killers for businesses are changing locations, business names and phone numbers. With this, Google will see a lot of diverse data and will punish you by dropping you down in page rankings.
If you are wondering why your listings are so low, you first need to check whether you have any inconsistent NAP data online. The best way to do this is to contact us and we have the right tools to do a complete check for you.
7. How do I clean up my NAP citations?
When some websites have used your NAP incorrectly, make sure to identify those mistakes and notify the pages accordingly. You can check to see if the website has an option to claim your listings. This is both the fastest and the easiest way to correct mistakes. If there is no such option, make sure to use your official email to notify them of the mistake. Furthermore, try to be as concise and as clear with your request as you can. If the site moderators don’t contact you soon, feel free to email them again to remind them about the problem. If you feel up to it there are some subscription service that will be able to help you with this task.
8. Claiming local NAP listings
In some cases you might find your business already listed on a directory or site but you need to make a claim, This just means that you need to verify that you are the business owner and then you will get control over the listing In order to claim local listings, you will always go through a process with a few unique steps to verify the listing. This process proves that you are the owner of your business and you are the one who’s authorized to maintain and manage its presence online. Most of the time, it is a general registrations process and verifying your submission with your business email. You might need to do a phone verification.
9. Why are reviews important for local SEO?
Local reviews directly affect local search rankings, so you’ll need to invest some energy in securing them.
Customers can help
Firstly, get in touch with your customers and put some incentive, such as a discount on the product or service if they leave you a review. However, make sure to follow Greg Gifford’s approach and put a page on your website which will instruct non-technical customers on how to leave a review.
The most important reviews are Google reviews but you will also need to get reviews on your Yelp page. As well as Yelp reviews, which are used by Apple maps, getting reviews on other local directories will proportionally help your business.
To sum up the most important ranking factors:
• Use keyword data to optimize all landing pages
• Make sure that your NAP is consistent across all platforms
• Get organic reviews from your customers on both Yelp and Google
• Make sure that your search engine snippets are optimized
• Pay special attention to localized link building
10. Why do I want my business in the Google 3 pack?
Simply. When a potential customer is not searching for your business name but doing a search for the type of service you offer. Google will list the most relevant businesses in what is called a 3 pack. Of the top 3 businesses (According to Google) a potential customer will select one of these 3 and very seldom search for other options.
SEO that 3 Pack Rank your business in 2019
This effort takes time, and the fastest that we have seen new business being listed in the 3 pack was 3 months in areas where there is some competition. In areas where there is no competition it might be much easier to get listed in the 3 pack.
There is an incredibly long list of factors. The latest list is 137 factors for ranking.
But let’s just look at the top 7
1. Google My Business listing
- The proximity of the searcher to the business
- Physical address in the city of search
- Proper GMB Category listing
- Product or service in GMB business title
- Completeness of the listing
- The quantity of engagement, Scrolling through photos. Reading reviews
- Reading Q&A Clicking on posts etc.
- The volume of searches for the businesses name.
- Age of the listing
- Quality and Authority of inbound links to the domain
- GMP primary category matching the broader category of search
- The consistency of citations on the primary sources
- The domain authority of the website
- Quality and authority of inbound links to the GMB landing URL.Meaning the URL listed as the website on the GMB page
- Quality and authority of Structured Citations
- The number of inbound links to Domain from locally relevant domains.
- The inbound link diversity to the domain.
- The quantity of native Google reviews with text
- Product or service keywords in reviews
- High positive rating by Google users 4-5 stars
- Engagement from users on social platforms
- Engagement from a brand manager on social platforms.
7.Behavioural mobile signals
- Click through rates from search engine results
Looking at the requirements to get listed in the 3 pack it is a boatload of requirements and loads of effort to get it done right. Getting ranked is not so easy for newbies. However, much easier for a professional SEO agency like ours.
What we can do for you
We offer a complete service for listing your business on Google, Fixing old citations getting you high authority citations, Featuring you on high authority sites that leads to high authority NAP citations, and getting you ranked in the 3 pack.
See our complete service offering for ranking your NAP listing.
In Summary: What did we cover in this article?
- What NAP means (name address and place
- Why NAP listings are Important
- What a Google NAP listing is
- How to get general NAP listings
- Why general NAP listings are important
- How NAP differs from backlinks
- How to clean up your NAP citations on the internet
- Claiming NAP listings
- Why reviews are Important
- Why the Google 3 pack is important and how to rank
PS. Click the Button to see how we can polish your NAP listings.
#realandworks #NAPlistings #googlemybusiness #GMB #rankmybusiness
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