April 19, 20190Comments

Content + Tech: How to Create Better Audience Experiences

Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better...

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b2b customer support service #contentmarketing #realandworks.com

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April 19, 20190Comments

Four Ways to Provide Effective Customer Service for B2B Customers

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer...

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instagram marketing #contentmarketing #realandworks.com

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April 18, 20190Comments

7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas

With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense...

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April 18, 20190Comments

6 Tips to Stop Thinking About Work After Work Hours [Infographic]

We all know the feeling — it’s 11 p.m., your laptop is off, and you’re lying in bed thinking, Shoot … did I remember to send that email? Or maybe, out to...

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Content marketing automation #realandworks.com

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April 17, 20190Comments

6 Things Your Content Marketing Team Should Automate Today

Content marketing and its tasks can be at times confusing, and typically content marketers wear many hats. From content creation to promotion, and reporting, there is a lot to...

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April 16, 20190Comments

Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for...

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April 12, 20190Comments

Successful Content Marketers Have These 7 Traits

Editor’s note: While Joe wrote this piece a couple years ago, we’re bringing it back in case you missed it (or in case you want a refresher) about what makes a great content...

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April 11, 20190Comments

Agile Marketing: Communication is Key

Marketers live in a fluid, ever-changing world. Campaigns shift, goals change, and directives come from all over the marketing organization. In order to manage all of the...

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April 10, 20190Comments

3 Simple Ways to Crush Your Next Sales Call

Sales calls are integral to inbound selling, but they have to be done right. Gone are the days of the cold call. Sales pros using pushy, interruptive techniques often find...

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April 8, 20190Comments

Solve Your Visitors’ Problems To Gain Loyal Fans: 4 Strategies

One of the best ways to generate a loyal fan base for your website is to create content that solves your visitors’ problems. In general, people won’t read much about a subject...

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